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Press Release

12 May 2015

IDB, Google, DHL and VISA introduced to more than 300 Colombian business owners

The platform promotes SME internationalization

Around 300 small and medium-sized business owners and entrepreneurs in Colombia participated in an event that introduced, the first social network for businesses in the Americas. Organized by the Inter-American Development Bank (IDB) with the support of its strategic partners (Google, DHL and VISA) and the Bogota Chamber of Commerce, Colombian businesses were offered a first-hand opportunity to learn how can help strengthen their companies and grow their businesses.

With over 27,000 registered business owners from a total of 56 countries in its first year, this online platform helps to establish direct links with potential suppliers, clients, partners and investors in the region and around the world; access tools and practical information on international trade and learn about the financing opportunities available for small and medium-sized businesses. This site is easy to access and completely free.

“In order to trade and invest in international markets, SMEs need to improve their access to reliable contacts outside of their countries, in addition to training, commercial intelligence and financing. Thanks to ConnectAmericas they can obtain all this,” assured Fabrizio Opertti, Chief of the Trade and Investment Unit at IDB. “Today, Colombia is the number one country in platform users, which reflects the entrepreneurial spirit of the Colombian business sector and the great potential of ConnectAmericas in the country,” affirmed Opertti.

Colombia is the country with the largest representation and activity in this groundbreaking platform, with over 2,000 registered Colombian business owners, who are already exploring new business opportunities, especially in the sectors of IT, food and beverages, transportation and logistics, business consulting and engineering and construction.”

The event was inaugurated by the Deputy Minister for Business Development, Felipe Sardi, the Vice President of Business Enhancement of the Bogota Chamber of Commerce, Juan David Castaño, and the Vice President of Planning of Procolombia, María Cecilia Obando, who agreed in pointing out that ConnectAmericas will be a highly useful tool that will offer new business opportunities for exporting SMEs and will provide key tools and training for entrepreneurs wishing to internationalize their businesses.

Renowned Colombian business owners who successfully internationalized their businesses also shared their testimonies at the event. Representatives from IDB, Google and DHL offered training workshops to interested business owners on the use and potential of the tools offered by ConnectAmericas, digital marketing and new trends in the logistics sector for SMEs.

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